The Awards is postponed until further notice
YouTube Works Award
About the Awards
Over the last decade, we’ve watched marketers redefine how they communicate with consumers. From heartwarming to thought-provoking and everything in-between, we’ve seen how incredible digital content drives equally powerful results.
The YouTube Works Awards is developed by Google in partnership with Kantar Global, and organised in partnership with AIM Academy in Vietnam. It celebrates and champions the brilliant minds producing the most innovative and effective campaigns on YouTube.
2020 marks the 2nd year of the awards and it is open for all campaigns that run from 1 March 2019 to 20 April 2020.
Categories
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1
Best Tết Campaign
Recognise the most outstanding campaign during Tết season in 2020. The winner should demonstrate the ability to build connections with consumers in a locally relevant yet refreshing story, and compliment their message with strategic media orchestration to maximise impact in this key moment.
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2
Creative Excellence
Recognise powerful storytelling through creatives. The award looks for a keen understanding of the audience, and an ability to bring a story to life through exceptional copywriting, creative direction, and flawless production.
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3
Better Together: Brand & YouTube Creator
Recognise where True Magic happens - when strategic and creative collaboration between Brand & Creators fits perfectly to effectively reach the target audience, build relevance through genuine and engaging content to drive positive brand and business results
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4
Media Excellence
Recognise the role of media teams in understanding audiences, touch points, and developing strategies to bring campaigns to life. Category winner shows evidence of driving maximum results for every touch points.
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5
Data-driven Powerhouse
Recognise smart, effective, and consistent use of data to inform understanding of customers, key decisions, strategy and execution of campaigns that speak effectively to those customers.
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6
Multi-screen Strategy
Recognise campaigns that utilise different video formats seamlessly and effectively across multiple channels.
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7
Emerging Brand on Digital
Recognise campaigns from emerging brands who are new to YouTube and have achieved significant results from either Brand or Sales, or both. Participants must be new to running YouTube, or have been running on the platform for maximum 1 year.
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8
Grand Prix - Best Campaign of the Year
Crowned as the GRAND PRIX, this award recognises the most effective campaign of 2020, and is selected amongst the 7 category winners. The winner demonstrates the most effective, creative, innovative and data-driven work with demonstrable business results on both Brand and Sales.
How it works
Submit your best work to be reviewed by our jury of distinguished industry leaders in two rounds.
There are 7 categories for you to select, with zero submission fee. Two rounds of marking will select the 7 category winners, each highlighting a different dimension of marketing and showcasing the impact of YouTube on business results.
A Grand Prix will then be awarded to 1 category winner that best demonstrates brilliant results, storytelling and effectiveness.
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Contest begins
Sunday, 1 March 2020
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Submissions end
To be announced later in 2020
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Winners announced
To be announced later in 2020
How to submit
How to win
Our judges are looking for campaigns that have creatively, strategically and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
Helpful hints:
- Consider co-writing your submission, collaborations between media and creative agency help to tell the full story.
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
How to enter
The timeline for the Awards is currently pushed back and will be updated later in 2020. However, if you wish to submit entries, please feel free to do so without the constraint of any deadlines. We will keep your entries on file so they are evaluated when we can resume YouTube Works.
We will continuously monitor the situation. Should the situation improve by the second half of the year, we will reach out to you with a revised deadline to submit entries.
We hope this decision will give you the headspace to focus on what matters most - whether that is helping your business navigate changes in this unprecedented time, adjusting to working from home, or taking care of your family's health and wellbeing.